I am here too!

I have been in this area since the Summer 2008, at least I think that’s when all these new technologies began to collide in earnest (still frames from footage shot on the RED camera used for print and HD footage shot on video DSLR’s).

So, in order to continue with what we’ve been working on, Summer 2010 we will be offering even more “hybrid” (HD Video and Photography) solutions and helping our clients navigate a plethora of output options.

My producer has come up with some introductory pricing for first-timers in “hybrid” (HD Video and Photography) productions. Existing clients will receive an email about this in the next week. Anyone else interested, please contact me directly. Thanks!

Here is an excerpt:

When considering using a photographer to shoot video with her/his DSLR:

1.) Production Production Production! I cannot stress it enough. It is essential to work with a good producer so that my attention is fully focused on the creating of still images AND moving images. I try to work with a producer who has had experience with big productions from the analog era both in TV and Print, but who has also transitioned well in applying their experience to the digital era. Digital workflow is a whole different deal especially when you are adding video. I like to work with producers who see the bigger picture of a production and are personable and fun to work with, and are able to collaborate effortlessly.

2.) The new HD video-ready DLSR is not a cure-all for all video requirements. Even though they are capable of getting that gorgeous “filmic”, shallow depth-of-field look and can work with a huge variety of lenses, they have their limitations. The HD video-ready DLSR is a little too lightweight for most gripping gear and the evolvement of dedicated grip and follow-focus gear for DSLR’s is still in its infancy. For this reason (and others, including some audio limitations) I sometimes will add the RED Camera or the Sony EX3 to shoot some of the images. Also, the RED and Sony EX3 have adjustable frame-rates, shutter angles and have smoother zoom and follow-focus functions. Mostly with these cameras, it is necessary to hire a good DP/Cameraman with an assistant to shoot supplemental footage – make sure they bring a decent monitor!

3.) Work with a post-production house that is up to speed with the latest in HD Video technology. The applications for video (and any audio-visual) has moved beyond the Television, and your post-production house needs to be familiar with the varieties of different output, including web, devices and electronic displays. Tape? Hmmm – not so much!
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My own opinion on the D90? I certainly want to shoot with one – for fun. Especially to try out some of the video functions with some of my lenses. I don’t think it will be my “primary camera”. But things are changing and perhaps in the not too distant future, the high-end SLR’s and digital medium format cameras may not be the only gear for every shoot. In the past, I have had photo shoots where I shot film & video along with the photography for a campaign. Maybe the the D90 is the beginning of new trend of all-in-one cameras of the future.

More comparisons here.

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Almost forgot – Nikon had some professionals test out the camera first. See Chase Jarvis in this video testing the D90 prior to its release. I think this is awesome – the marketing vision, the video, everything! (YouTube Link)

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