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<channel>
	<title>J O N O - &#124; Commercial Media Production &#124; +1 202 455 4441 &#187; new stuff</title>
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	<link>http://www.jonofisher.com</link>
	<description></description>
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		<title>Why I wrote a Lifestyle Photography eBook</title>
		<link>http://www.jonofisher.com/2011/07/27/why-i-wrote-a-lifestyle-photography-ebook/</link>
		<comments>http://www.jonofisher.com/2011/07/27/why-i-wrote-a-lifestyle-photography-ebook/#comments</comments>
		<pubDate>Wed, 27 Jul 2011 14:00:45 +0000</pubDate>
		<dc:creator>Jono</dc:creator>
				<category><![CDATA[new stuff]]></category>

		<guid isPermaLink="false">http://www.jonofisher.com/?p=1748</guid>
		<description><![CDATA[Most of you know this already, but some of you don&#8217;t. I wrote a Lifestyle Photography eBook full of Lifestyle Photography tips and tricks. I am also adding video content to help people understand and learn Lifestyle Photography. All of &#8230; <a href="http://www.jonofisher.com/2011/07/27/why-i-wrote-a-lifestyle-photography-ebook/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Most of you know this already, but some of you don&#8217;t. I wrote a Lifestyle Photography eBook full of Lifestyle Photography tips and tricks. I am also adding video content to help people understand and learn Lifestyle Photography. All of this content is at a separate website called: <a title="The Lifestyle Shooter" href="http://thelifestyleshooter.com/" target="_blank">The Lifestyle Shooter</a>.</p>
<p>I decided to write this eBook for a variety of reasons.</p>
<ol>
<li>I have a pretty lucrative business based on shooting Lifestyle images and video and I want to share some of my knowledge with emerging photographers and clients.</li>
<li>It is frustrating for me to see people marketing great products and services using mediocre images.</li>
<li>It is tiresome to see talented photographers and videographers not earning to the degree that they should be earning.</li>
</ol>
<p>Check out <a title="The Lifestyle Shooter" href="http://thelifestyleshooter.com/" target="_blank">The Lifestyle Shooter</a>.</p>
<p><a href="http://www.jonofisher.com/wp-content/uploads/2011/07/eBookCover.jpg"><img class="alignnone size-full wp-image-1750" title="eBookCover" src="http://www.jonofisher.com/wp-content/uploads/2011/07/eBookCover.jpg" alt="" width="500" height="704" /></a></p>
<p>&#8212;</p>
                                                        <p><center>&copy; 2011 - J O N O - visit <a href=""> J O N O (the main website)</a> for more! </center></p>                                          ]]></content:encoded>
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		<item>
		<title>almost forgot about this one&#8230;</title>
		<link>http://www.jonofisher.com/2011/03/14/almost-forgot-about-this-one/</link>
		<comments>http://www.jonofisher.com/2011/03/14/almost-forgot-about-this-one/#comments</comments>
		<pubDate>Tue, 15 Mar 2011 01:02:52 +0000</pubDate>
		<dc:creator>Jono</dc:creator>
				<category><![CDATA[art + commerce]]></category>
		<category><![CDATA[General Stuff]]></category>
		<category><![CDATA[new stuff]]></category>

		<guid isPermaLink="false">http://www.jonofisher.com/?p=1580</guid>
		<description><![CDATA[My assistant Clay Grier and I had the privilege of shooting the BING Quarterback Panel the day before Superbowl:

                      &#8230; <a href="http://www.jonofisher.com/2011/03/14/almost-forgot-about-this-one/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>My assistant Clay Grier and I had the privilege of shooting the BING Quarterback Panel the day before Superbowl:</p>
<p><iframe title="YouTube video player" width="640" height="390" src="http://www.youtube.com/embed/AFAtFJeNVvc" frameborder="0" allowfullscreen></iframe></p>
                                                        <p><center>&copy; 2011 - J O N O - visit <a href=""> J O N O (the main website)</a> for more! </center></p>                                          ]]></content:encoded>
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		<title>New Year, New Decade, and the shoulders of Giants&#8230;</title>
		<link>http://www.jonofisher.com/2011/01/02/new-year-new-decade-and-the-shoulders-of-giants/</link>
		<comments>http://www.jonofisher.com/2011/01/02/new-year-new-decade-and-the-shoulders-of-giants/#comments</comments>
		<pubDate>Sun, 02 Jan 2011 16:44:56 +0000</pubDate>
		<dc:creator>Jono</dc:creator>
				<category><![CDATA[General Stuff]]></category>
		<category><![CDATA[new stuff]]></category>
		<category><![CDATA[2011]]></category>
		<category><![CDATA[BING]]></category>
		<category><![CDATA[Bing National Tailgating Championships]]></category>
		<category><![CDATA[New Year]]></category>

		<guid isPermaLink="false">http://www.jonofisher.com/?p=1502</guid>
		<description><![CDATA[I remember being on the shoulders of an adult as a kid. Mostly my Dad&#8217;s shoulders while at the ocean, either in the waves or walking on the beach. I remember the exhilaration the raised perspective gave me. This of &#8230; <a href="http://www.jonofisher.com/2011/01/02/new-year-new-decade-and-the-shoulders-of-giants/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>I remember being on the shoulders of an adult as a kid. Mostly my Dad&#8217;s shoulders while at the ocean, either in the waves or walking on the beach. I remember the exhilaration the raised perspective gave me. This of course came with a necessary respect for the adult/parent.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="640" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/E0Z7DvmDgWQ?fs=1&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="640" height="385" src="http://www.youtube.com/v/E0Z7DvmDgWQ?fs=1&amp;hl=en_US" allowscriptaccess="always" allowfullscreen="true"></embed></object><br />
<em>Timelapse from the Great Lawn at the BING National Tailgating Championships at the University of Phoenix Stadium, Glendale, Arizona.</em></p>
<p>Last month while filming the <a href="http://www.bingfootball.com/" target="_blank">BING National Tailgating Championships</a> at the University of Phoenix Stadium, Glendale, Arizona, my assistant and a few others kept remarking on how visually ugly the Stadium was. I do not share this opinion but am instead intrigued (and mildly infatuated) at the design and the story behind the huge &amp; impressive structure that is so visible from the air as you fly into Phoenix. My wife informed me that it was designed by non other than the great <a href="http://www.eisenmanarchitects.com/" target="_blank">Peter Eisenman</a>.</p>
<p>While at the New Orleans stop for the BING National Tailgating Championships I stayed on a few days to hear a talk by Elizabeth Morse of <a href="http://www.mekanism.com/" target="_blank">Mekanism</a> on web video, at the <a href="http://www.adclubno.org/" target="_blank">The Ad Club of New Orleans</a> (the 2nd oldest Ad Club in the USA). While at a trendy-groovy-snobby cocktail bar that evening (that served a most delicious <a href="http://www.hendricksgin.com/" target="_blank">Hendricks</a> Martini), I overheard a pseudo-intellectual waxing poetic in reference to the architecture of downtown New Orleans &amp; the French Quarter, and how disgusting the &#8220;edifices to huge corporations&#8221; are! I could not believe what I was hearing. If it wasn&#8217;t for the scrumptious libations and the great entertainment from observing the libation-mixing-girl behind the bar flirting with my friend, I probably would have left.</p>
<p>Living in the DC area, I am surrounded by monuments to many giants of our western culture, from the many soldiers who made the ultimate sacrifice to many great leaders (admittedly some with questionable integrity). Whether we like it or not these are a few of the giants who&#8217;s shoulders we ride on as we turn a corner into a new decade. The political mudslinging of recent years from either the abject stupidity of the right, or the downright ineffectiveness of the left, has perhaps been a distraction from the necessary appreciation of the rich heritage (and custodial responsibility) we have inherited as a citizens of the western hemisphere. If you think about it, there are respect-worthy Giants all over the place, even if their legacies sometimes seem like shadowy ghosts from the industrial and pre-industrial eras.</p>
<p>For me, the New Year and Decade is rung in with Otis&#8217;s song and Aretha&#8217;s voice:</p>
<p><strong>RESPECT.</strong></p>
<p>&#8212;<strong></strong></p>
                                                        <p><center>&copy; 2011 - J O N O - visit <a href=""> J O N O (the main website)</a> for more! </center></p>                                          ]]></content:encoded>
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		<title>Colder Weather</title>
		<link>http://www.jonofisher.com/2010/11/03/colder-weather/</link>
		<comments>http://www.jonofisher.com/2010/11/03/colder-weather/#comments</comments>
		<pubDate>Wed, 03 Nov 2010 11:30:00 +0000</pubDate>
		<dc:creator>Jono</dc:creator>
				<category><![CDATA[new stuff]]></category>

		<guid isPermaLink="false">http://www.jonofisher.com/?p=1476</guid>
		<description><![CDATA[
Changes in temperatures and changes in moods.
&#8212;
                                  &#8230; <a href="http://www.jonofisher.com/2010/11/03/colder-weather/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.jonofisher.com/wp-content/uploads/2010/11/AroundDC.jpg"><img class="alignnone size-full wp-image-1477" title="AroundDC" src="http://www.jonofisher.com/wp-content/uploads/2010/11/AroundDC.jpg" alt="" width="700" height="467" /></a></p>
<p>Changes in temperatures and changes in moods.</p>
<p>&#8212;</p>
                                                        <p><center>&copy; 2011 - J O N O - visit <a href=""> J O N O (the main website)</a> for more! </center></p>                                          ]]></content:encoded>
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		<title>River Story</title>
		<link>http://www.jonofisher.com/2010/10/20/river-story/</link>
		<comments>http://www.jonofisher.com/2010/10/20/river-story/#comments</comments>
		<pubDate>Wed, 20 Oct 2010 14:01:45 +0000</pubDate>
		<dc:creator>Jono</dc:creator>
				<category><![CDATA[new stuff]]></category>
		<category><![CDATA[Caloosahatchie River]]></category>

		<guid isPermaLink="false">http://www.jonofisher.com/?p=1472</guid>
		<description><![CDATA[
More on the River Story that I shot earlier this year can be found here.
&#8212;
                          &#8230; <a href="http://www.jonofisher.com/2010/10/20/river-story/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.jonofisher.com/wp-content/uploads/2010/10/River-Story_2180.jpg"><img class="alignnone size-full wp-image-1473" title="Sanibel Causway at the mouth of the Caloosahatchee River" src="http://www.jonofisher.com/wp-content/uploads/2010/10/River-Story_2180.jpg" alt="" width="700" height="405" /></a></p>
<p>More on the River Story that I shot earlier this year can be found <a href="http://www.gulfshorelife.com/ARTICLES/Past-Issues/2010/October-2010/Going-Deep.aspx" target="_blank">here</a>.</p>
<p>&#8212;</p>
                                                        <p><center>&copy; 2011 - J O N O - visit <a href=""> J O N O (the main website)</a> for more! </center></p>                                          ]]></content:encoded>
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		<title>Hang Gliding and Paragliding Magazine…</title>
		<link>http://www.jonofisher.com/2010/10/19/hang-gliding-and-paragliding-magazine%e2%80%a6/</link>
		<comments>http://www.jonofisher.com/2010/10/19/hang-gliding-and-paragliding-magazine%e2%80%a6/#comments</comments>
		<pubDate>Tue, 19 Oct 2010 12:30:10 +0000</pubDate>
		<dc:creator>Jono</dc:creator>
				<category><![CDATA[new stuff]]></category>
		<category><![CDATA[Hang Gliding]]></category>
		<category><![CDATA[Paragliding]]></category>
		<category><![CDATA[Sequatchie Valley]]></category>
		<category><![CDATA[Team Challenge]]></category>
		<category><![CDATA[Tennessee Tree Toppers]]></category>

		<guid isPermaLink="false">http://www.jonofisher.com/?p=1463</guid>
		<description><![CDATA[
I made this photo a while back when my friend John Freitas launched from Whitwell, TN during the annual Team Challenge, Cross Country competition in the Sequatchie Valley. It made the centerfold of Hang Gliding and Paragliding magazine this month. &#8230; <a href="http://www.jonofisher.com/2010/10/19/hang-gliding-and-paragliding-magazine%e2%80%a6/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.jonofisher.com/wp-content/uploads/2010/10/JohnFreitasWhitwell-3190WEB.jpg"><img class="alignnone size-full wp-image-1464" title="JohnFreitasWhitwell-3190WEB" src="http://www.jonofisher.com/wp-content/uploads/2010/10/JohnFreitasWhitwell-3190WEB.jpg" alt="" width="700" height="468" /></a></p>
<p>I made this photo a while back when my friend John Freitas launched from Whitwell, TN during the annual <a href="http://www.tennesseetreetoppers.org/" target="_blank">Team Challenge</a>, Cross Country competition in the Sequatchie Valley. It made the centerfold of <a href="http://www.ushpa.aero/" target="_blank">Hang Gliding and Paragliding magazine</a> this month. This valley is gorgeous especially this time of the year. Brings back good memories when I had more time to fly and more time to enjoy this part of the world.</p>
<p>&#8212;</p>
                                                        <p><center>&copy; 2011 - J O N O - visit <a href=""> J O N O (the main website)</a> for more! </center></p>                                          ]]></content:encoded>
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		<title>New Reel Piece&#8230;</title>
		<link>http://www.jonofisher.com/2010/09/28/new-reel-piece/</link>
		<comments>http://www.jonofisher.com/2010/09/28/new-reel-piece/#comments</comments>
		<pubDate>Tue, 28 Sep 2010 14:23:19 +0000</pubDate>
		<dc:creator>Jono</dc:creator>
				<category><![CDATA[art + commerce]]></category>
		<category><![CDATA[new stuff]]></category>
		<category><![CDATA[post production]]></category>
		<category><![CDATA[Anders Trentemøller]]></category>
		<category><![CDATA[Canon 5Dmk2]]></category>
		<category><![CDATA[Fuji]]></category>
		<category><![CDATA[Ian Summers' Heartstorming]]></category>
		<category><![CDATA[Jono Fisher]]></category>
		<category><![CDATA[Moan]]></category>
		<category><![CDATA[Tiffen]]></category>
		<category><![CDATA[Zacuto]]></category>
		<category><![CDATA[Zeiss]]></category>

		<guid isPermaLink="false">http://www.jonofisher.com/?p=1454</guid>
		<description><![CDATA[(Video: Watch this video on the post page)
This new reel piece was inspired by some contemporary architecture, a quote from this book and some fun days shooting.

I have been exploring some new directions, textures and ideas, both in motion and &#8230; <a href="http://www.jonofisher.com/2010/09/28/new-reel-piece/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>(Video: Watch this video on the post page)</p>
<p>This new reel piece was inspired by some contemporary architecture, a quote from <a href="http://www.amazon.com/Fountainhead-Centennial-Hardcover-Ayn-Rand/dp/0452286751/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1285683245&amp;sr=1-1" target="_blank">this book</a> and some fun days shooting.<br />
<span id="more-1454"></span></p>
<p>I have been exploring some new directions, textures and ideas, both in motion and stills. I am fascinated by the wrestle between contemporary and traditional as experienced by the main character in Rand&#8217;s book. And, in the context of the recent <a href="http://adage.com/agencynews/article?article_id=145979" target="_blank">&#8220;Creative Exodus in Adland&#8221;</a>, the question is which advertisers will raise the bar on creativity &amp; innovation, and which ones will continue to squeeze as much as they can out of old, tired traditional channels and unrealistic budgets.</p>
<p>This music video is the result of two weekends of photo/video walks, some studio shots with bella Lauren, and some great sounds from Anders Trentemøller, which arrived on Pandora while I was out jogging! Thanks to Superstition Entertainment Network GmbH for licensing this song. This was a lot of fun!</p>
<p>&#8220;Moan (Trentemøller Remix Radio Edit)&#8221; performed by Trentemøller<br />
Written and produced by Anders Trentemøller<br />
Lyrics by Mikael Simpson, Vocals by Ane Trolle<br />
© published by Copyright Control<br />
℗ &amp; © Poker Flat Recordings<br />
Original version appears on the album &#8220;The Last Resort&#8221;<br />
&#8212;</p>
                                                        <p><center>&copy; 2011 - J O N O - visit <a href=""> J O N O (the main website)</a> for more! </center></p>                                          ]]></content:encoded>
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		<item>
		<title>florida skies</title>
		<link>http://www.jonofisher.com/2010/09/21/florida-skies/</link>
		<comments>http://www.jonofisher.com/2010/09/21/florida-skies/#comments</comments>
		<pubDate>Tue, 21 Sep 2010 15:00:00 +0000</pubDate>
		<dc:creator>Jono</dc:creator>
				<category><![CDATA[new stuff]]></category>

		<guid isPermaLink="false">http://www.jonofisher.com/2010/09/21/florida-skies/</guid>
		<description><![CDATA[
Next month &#8211; looking forward to it!
                                  &#8230; <a href="http://www.jonofisher.com/2010/09/21/florida-skies/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.jonofisher.com/wp-content/uploads/2010/09/Caloosahatchee.jpg"><img class="alignnone size-full wp-image-1444" title="US 41 (Business) Bridges to Cape Coral - after the storm." src="http://www.jonofisher.com/wp-content/uploads/2010/09/Caloosahatchee.jpg" alt="" width="700" height="338" border="0" /></a></p>
<p>Next month &#8211; looking forward to it!</p>
                                                        <p><center>&copy; 2011 - J O N O - visit <a href=""> J O N O (the main website)</a> for more! </center></p>                                          ]]></content:encoded>
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		<title>DC Metro</title>
		<link>http://www.jonofisher.com/2010/07/15/dc-metro/</link>
		<comments>http://www.jonofisher.com/2010/07/15/dc-metro/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 15:01:18 +0000</pubDate>
		<dc:creator>Jono</dc:creator>
				<category><![CDATA[new stuff]]></category>

		<guid isPermaLink="false">http://www.jonofisher.com/?p=1374</guid>
		<description><![CDATA[
                                        &#8230; <a href="http://www.jonofisher.com/2010/07/15/dc-metro/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.jonofisher.com/wp-content/uploads/2010/07/JF-DC025.jpg"><img class="alignnone size-full wp-image-1375" title="JF-DC025" src="http://www.jonofisher.com/wp-content/uploads/2010/07/JF-DC025.jpg" alt="" width="690" height="518" /></a></p>
                                                        <p><center>&copy; 2011 - J O N O - visit <a href=""> J O N O (the main website)</a> for more! </center></p>                                          ]]></content:encoded>
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		<title>In a monumental frame of mind&#8230;</title>
		<link>http://www.jonofisher.com/2010/07/01/in-a-monumental-frame-of-mind/</link>
		<comments>http://www.jonofisher.com/2010/07/01/in-a-monumental-frame-of-mind/#comments</comments>
		<pubDate>Fri, 02 Jul 2010 03:03:19 +0000</pubDate>
		<dc:creator>Jono</dc:creator>
				<category><![CDATA[new stuff]]></category>

		<guid isPermaLink="false">http://www.jonofisher.com/?p=1377</guid>
		<description><![CDATA[


                                        &#8230; <a href="http://www.jonofisher.com/2010/07/01/in-a-monumental-frame-of-mind/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.jonofisher.com/wp-content/uploads/2010/07/JF-DC023.jpg"><img class="alignnone size-full wp-image-1378" title="JF-DC023" src="http://www.jonofisher.com/wp-content/uploads/2010/07/JF-DC023.jpg" alt="" width="690" height="400" /></a></p>
<p><a href="http://www.jonofisher.com/wp-content/uploads/2010/07/JF-DC022.jpg"><img class="alignnone size-full wp-image-1379" title="JF-DC022" src="http://www.jonofisher.com/wp-content/uploads/2010/07/JF-DC022.jpg" alt="" width="690" height="464" /></a></p>
<p><a href="http://www.jonofisher.com/wp-content/uploads/2010/07/JF-DC024.jpg"><img class="alignnone size-full wp-image-1380" title="JF-DC024" src="http://www.jonofisher.com/wp-content/uploads/2010/07/JF-DC024.jpg" alt="" width="690" height="940" /></a></p>
                                                        <p><center>&copy; 2011 - J O N O - visit <a href=""> J O N O (the main website)</a> for more! </center></p>                                          ]]></content:encoded>
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