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	<title>Comments on: So&#8230;</title>
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		<title>By: Jono Fisher</title>
		<link>http://www.jonofisher.com/2008/07/18/so/comment-page-1/#comment-50</link>
		<dc:creator>Jono Fisher</dc:creator>
		<pubDate>Tue, 29 Jul 2008 19:00:16 +0000</pubDate>
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		<description>Well, I think the &quot;soulution&quot; word in the clip is a good start.
Authenticity is another.
A minimalist approach to delivering only pertinent and relevant information to the right people, is another.
I think every business is different in how they will use this kind of insight and how they will use it in their marketing strategy.</description>
		<content:encoded><![CDATA[<p>Well, I think the &#8220;soulution&#8221; word in the clip is a good start.<br />
Authenticity is another.<br />
A minimalist approach to delivering only pertinent and relevant information to the right people, is another.<br />
I think every business is different in how they will use this kind of insight and how they will use it in their marketing strategy.</p>
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		<title>By: Christina Holmes</title>
		<link>http://www.jonofisher.com/2008/07/18/so/comment-page-1/#comment-49</link>
		<dc:creator>Christina Holmes</dc:creator>
		<pubDate>Tue, 29 Jul 2008 12:15:40 +0000</pubDate>
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		<description>That is brilliant!  And terribly on point - so, what do we do about it?</description>
		<content:encoded><![CDATA[<p>That is brilliant!  And terribly on point &#8211; so, what do we do about it?</p>
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